We are Squirrel.

Give your readers more than just text based affiliate links in copy with an easy to use widget that will offer your audience the best prices from the most relevant retailers in the reader’s local currency - and you keep 100% of the affiliate revenue

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Why choose Squirrel?

A history of success

Before Squirrel, we created leading consumer tech news and reviews website Pocket-lint.com. We believe we know exactly what publishers, editors, and readers want having gone through the process ourselves since 2003.

Our approach is about making everything as simple as possible.

Whether it is picking the products to monetise, embedding the Squirrel widget on your website, or reporting how it performs, we’ve got you covered.

Squirrel is quick and easy to install

Give your readers more than just text based affiliate links in copy with an easy to use widget that will offer your audience the best prices from the most relevant retailers in the reader’s local currency - and you keep 100% of the affiliate revenue.

A no fuss approach

From understanding performance to getting started, we've got it covered. We take care of the product database, the widget creation, and everything in between.

Always the best prices

Squirrel checks for the best new prices every 2-4 hours and automatically updates the Squirrel widgets so you know your readers are seeing the best price local price whenever they visit.

Merchants you want to work with

Rather than list thousands of merchants, most of which aren't relevant to your audience, we let you pick the retailers you want to work with.

Comprehensive database

We constantly monitor and curate our product database of over 65 million products to return the right products for the right Squirrel widget. That gives you more relevant results for your readers every time.

Dynamic retailers

Squirrel knows which country your reader is in to seamlessly offer the best prices from relevant retailers in the reader’s local currency. Squirrel works in the UK and US and is growing in places like France, Spain, Germany, Canada, and India.

Easy to install code

We know you don't want complex complicated embed codes. Squirrel has been designed to be as easy and simple as possible to embed on the page so your editorial staff can do it as they work with minimal support from the affiliate team. The Squirrel widget works on desktop, mobile and AMP pages and there’s no complex rollout involved.

Powered by the Cloud

Each Squirrel widget comes as a small piece of static code that can be embedded on the page. Using Amazon Web Services (AWS) as the backbone of the service, the widgets make no live calls to a database.

Understandable reporting

Get to understand how the Squirrel widgets are performing with easy to understand stats and reporting at the press of a button. See stats like what widgets are the most popular, who's clicking on what links, and who are your most popular merchants.

Styled the way you want it

Our easy-to-use dashboard allows you to customise the Squirrel widget to match the style of your site. You can change the header colour, background colour, and the font family to make the Squirrel widget look as native as possible for your readers.

Viglink and Skimlink support

With VigLink and Skimlinks baked into Squirrel you can get started even quicker without worrying about signing up to multiple affiliate networks. Simply enter your VigLink or Skimlinks account number and you are ready to go.

The right Squirrel for you

There are three easy ways to get the Squirrel widget on to your site. Our MAKE & MODEL script allows you to put one piece of code on your article template and populate thousands of Squirrel widgets by pulling in the relevant data, like the make and model or an Amazon ASIN, from your CMS. Our INTELLIGENT SQUIRREL widget suggests the best product match by reading the H1 on your page. And MANUAL INCLUSION if you need to manually add a Squirrel to an article, it is as easy as embedding a YouTube video.

Keep 100% of your affiliate revenue

At Squirrel we understand you've worked hard at building fantastic relationships with your affiliate partners. We don't want to get in the way of that. That's why 100% of the revenue you earn from affiliates via Squirrel is yours to keep. Furthermore, we can't see what your readers are buying, or the affiliate money you earn by using Squirrel on your pages. Our promise is that the relationship you have with your affiliate partners is 100% yours to control and manage.

Retailers and affiliate networks

We work with all major affiliate networks and retailers in the UK and the US including:

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Sites already using Squirrel

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What clients are saying

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Putting Squirrel on Pocket-lint has made the job of adding and checking prices for retrailers for the editorial team so much easier. We really like the automated make and model script that allows us to quickly add products to our reviews with very little effort.

Chris Hall Editor, Pocket-lint.com
Products covered and growing
imps a days and counting
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Contact Us

Get in touch and start earning more affiliate revenue today!